ABOUT HF COLLECTIVE

Elevated by our extensive operational experience, we work to create a synergy between  rich design elements, flow and function to deliver a seamless, sensory experience to each customer. Our goal is to create multi-layered spaces that are both visually striking and emotionally resonant, sparking a spirit of adventure, fostering connections and leaving an indelible impression on your guests.

We strive to deliver imaginative, authentic designs by highlighting the intricacies and complexities of detail and composition, employing a robust curiosity and remaining dedicated to meticulous research. Spaces that are multidimensional, combining history and innovation, both an interpretation of memory and a conduit for creativity and aspiration. 

Never departing from the client’s narrative, we always keep our mission in mind - To create timeless spaces that foster connectivity, awaken inspiration and embrace innovation while remaining mindful of our footprint.

Who We Are


  • Co-Founder

With over two decades of experience in the hospitality industry, including roles as an operator, creative director and co-owner of a  nightclub, she demonstrates an undeniable passion for storytelling through design. Known for crafting visually striking spaces and ensuring on-brand design, her commitment to excellence has made her a highly skilled and sought-after professional in the industry. Her curiosity has driven her to explore various creative mediums, sharpening her eye for composition and curation, with her artistic vision further refined among classrooms and studios in Italy.
Her dedication to finding inspiration leads her around the world, seeking handmade treasures, art pieces, and textiles with stories to share. From Japan to South Africa and beyond, her travels continually expand her collection of design elements and ideas.  Embracing new technologies and innovative materials, she consistently seizes opportunities to elevate concepts through design, showcasing her passion and expertise.

  • CO - FOUNDER

With over a decade of experience in event design, production and venue operations, Chelsea possesses a deep understanding of the intricacies involved in creating functional and efficient spaces. This experience allows her to seamlessly blend aesthetics with practicality, ensuring that every design not only captivates but also maximizes functionality and operational effectiveness.

Drawing inspiration from architectural wonders and vibrant markets around the world, Chelsea infuses her designs with a worldly perspective. Every project bears her signature blend of cultural influences and contemporary design elements.

Chelsea recognizes that exceptional design extends beyond aesthetics and enjoys collaborating closely with clients to craft transformative designs that tell the unique brand story of each client and enhances the overall guest experience.